CDMO & CRO Marketing Services
Stand out in a crowded market.
Pssst… let’s get you more RFPs
You came up through science. So did we. CDMOs and CROs are our specialty and the background we built Inf//uent on. We know your buyers, your long sales cycles, and the noise you want to cut through when you try to explain the complexity of your expertise of taking a vision of a molecule to patients who need it. While most agencies never fully *get it*, we’re ready to go.
We don't do random acts of marketing. We help build the system underneath it, where your positioning, content, tech, and BD finally talk to each other and every effort traces back to your pipeline and capacity.
Recent results from clients in this space:
65%
Increase in Marketing Influenced Pipeline
90%
Increase in Leads
45%
Increase in RFPs
For CDMOs
Capacity UtilizationTech TransferRegulatory ReadinessTechnical ExpertisePartner ReliabilityAudit ReadinessSupply Chain MaturityQuality Systems You have multi-site capacity to fill.
You need a steady flow of RFPs.
You need a funnel your leadership and investors can trust.
The question is: How much predictability is your current commercial efforts and data actually delivering?
When teams are working hard on one-off efforts but forecasts remain uncertain, data is fragmented, messaging becomes diluted and undifferentiated, and real impact is hard to trace, the issue isn’t activity, it’s connection.
We specialize in building the connective tissue between your capacity, scientific differentiation, target market, marketing channels, marketing technology, CRM, and BD enablement so marketing and sales operate as one system, creating clearer commercial signals, stricter qualification, warmer leads, and a more reliable RFP pipeline.
For CROs
Therapeutic ExpertiseSite ReadinessData IntegrityTraceabilityRegulatory ReadinessBid DefensesSponsor TrustGxP ComplianceAudit Readiness You have therapeutic depth, sites, and scientific teams ready to run.
You need a steady flow of RFPs that fit.
You need sponsors who already trust you before the RFP ever goes out.
The question: how much of your pipeline depends on referrals and existing relationships you can't scale?
When your trial experience is real but your differentiation is buried, your scientific voice goes quiet between proposals, your case work lives in PDFs nobody finds, and your data is scattered, the issue isn't capability. It's connection.
We build the connective tissue between your therapeutic expertise, scientific credibility, target sponsors, channels, marketing technology, CRM, and BD enablement, so marketing and BD operate as one system. The result: clearer commercial signals, stricter qualification, stronger sponsor relationships, and a more reliable RFP pipeline.
Quality by Design, Extended to Marketing
You validate every process before you trust it. We build marketing the same way: rigorous, data-backed, and grounded in the real complexity of your science. We think of it like investment management. Every decision is backed by data, not gut feel, and every initiative ties to an outcome leadership can actually see, from RFP pipeline to win rate to sales velocity. No vanity metrics. No one-off campaigns that vanish without a trace.
Your capacity, scientific differentiation, channels, marketing tech, CRM, and BD usually run as separate parts. We wire them into one system, so your data stops contradicting itself and every move a sponsor makes is captured, scored, and visible.
"Quality, capacity, partnership" wins nothing when every competitor says it too. We translate your technical depth into positioning a sponsor can grasp in seconds, and that the LLMs running their first screen can parse just as fast, so you're easy to find, easy to understand, and hard to confuse with the field.
We tighten qualification, arm BD with the right story at the right moment, and tie all of it to attribution leadership trusts. The result: warmer leads, stronger bid defenses, and a steadier flow of RFPs you can forecast against.
The payoff is simple. Marketing and BD run as one engine that sharpens every quarter, instead of a pile of activity nobody can trace back to a win.
Why Inf//uent
We're industry insiders
Technical experience across biopharma, CDMO, and CRO environments shapes how we position and differentiate you. We don’t just talk science.
Data & systems are our backbone
Campaigns expire. Systems sustain. We treat marketing like investment management: every decision backed by data, with attribution leadership can trust.
Visibility to both humans & machines
Your buyers and the AI tools they lean on are both sizing you up. We make sure you show up clearly, accurately, and ahead of the field in front of each.
"Inf//uent is a rare marketing firm. Their collective background covers research to commercial, and they have a strong technical understanding. Rooted in creativity and scalable efforts, each step you take with them is a catalyst for tangible growth."
Bryce Goodman, MS - Director, Marketing and Communications - Vector BioMed
Frequently asked questions
Why do qualified RFPs dry up between conferences?
The real answer is the cyclical nature of the industry and the financing behind it. However, that “seasonality” also plays into the marketing strategy and understanding of how to plan around market levers to engage the prospective accounts throughout industry trend cycles with relevant messaging.
How do you measure marketing-sourced pipeline on a 12-18 month sales cycle?
We strongly believe in the foundational functions of your CRM systems that close the loop between marketing investment – marketing funnel generation – conversion – revenue. We help our clients build MarkOps foundations required to accurately measure sales pipeline movements before we advise big marketing launches. No good messaging or content can solve this foundational marketing data element.
We already have a BD team. What does marketing add?
Effective BD teams are not wasting their time scraping net new business, they work on relationships with those who are in the right stage of aligned budget and business needs. Marketing’s job is to drive that initial engagement to feed your sales pipeline.
How fast do we see results?
This is largely dependent on the nature and scope of the work. Generally speaking, within 3 months after the initial foundational work, our clients see improvement in the focus of their marketing efforts and consistency of messaging rolling out via existing and net new channels. Within 6 months, we typically see multiple multi-channel campaigns with real funnel movement. Within 12-14 months we start seeing complex deal conversions and real planned revenue movement. In 18 months our clients report real increases in their marketing to sales conversion.
How is CDMO marketing different from CRO marketing?
It’s all about knowing where to meet your audience in the lifecycle. While the nature of the service buying is very similar the paint points, channels where conversations about those pain points happen, and the decision frameworks of the two markets are different. That difference allows us to reconcile the similarities in tactics while keeping in mind the difference in the channels and messaging/positioning to correctly address the target market.
